GO Transit

Customer Experience Advisory Committee

The Customer Experience Advisory Committee (CEAC) consists of ten GO customers who meet on a volunteer basis four times a year to provide consultation and advice on a variety of customer service programs and initiatives.

Click here for the full terms of reference.

Committee Member Recruitment

Lakeshore West Customers!

We’re looking for someone to represent your line on our Customer Experience Advisory Committee. Committee members are volunteers and provide valuable input which helps us improve the customer experience.

To apply, email CEAC@gotransit.com by December 1 and tell us a little about yourself, including how often you use GO Transit and why you’re interested in being on the committee.

The committee meets at four times a year (in the evening from 4:30 to 6:30 pm, downtown Toronto) to provide feedback and advice.

Roles and responsibilities

  • Provide consultation and advice to GO Transit/Metrolinx staff on a variety of customer service programs and initiatives
  • Promote dialogue and exchange information regarding public communication of key customer issues
  • Assist in advising on policy issues for services regarding the interests of customers

Examples of initiatives discussed at CEAC

The Customer Experience Advisory Committee has provided valuable feedback and participated in the development of many customer service initiatives and programs, including:

  • Customer Experience Strategy (2016-2019)
  • Winter Preparedness Initiatives for train services
  • Passenger Charter Promises and Key Performance Indicators
  • GO Transit website redesign
  • Content and quality of service announcements
  • Digital Signage refresh
  • New uniforms for GO staff
  • Quiet Zone on trains
  • GO brand refresh
  • Automated announcements on buses and trains
  • Self-serve programs
  • Customer Etiquette campaigns
  • Real time service information

Our CEAC meeting reports from January 16 2017 or May 1 2017.

Thanks to past and current members for their time and contribution to help us continue to enhance our customers’ experience traveling with GO.

Questions or comments about the Customer Experience Advisory Committee (CEAC)

Send your questions or comments about this committee to:



GO Transit CEAC
20 Bay Street, Suite 600
Toronto, Ontario
M5J 2W3